Masks and Potions for a Youthful Skin
about us
Your Skin's Story, Our Expertise.
It all started with a conversation between two lifelong friends.
As a co-founder of Masks & Potions, my journey started just like yours might have—standing in front of the mirror, wondering how to best care for my changing skin. For over 20 years, my best friend and I have shared everything, and as we entered our thirties, that included our new skincare questions and concerns. We felt the pressure to always be “on”—for work, for events, for life—but lacked a trusted source to guide us.
About Our Products
Our passion is discovering innovative masks and serums with potent ingredients that deliver visible results and a touch of everyday magic.
About me
Hi, I'm Elin!
I'm an entrepreneur, living in Tallinn, Estonia.
For me, it all comes down to confidence. There’s a specific feeling you get right before a big presentation or an important meeting, and the last thing you want to worry about is if your skin looks tired. My best friend—the other half of this venture—and I built our careers on showing up and being seen, and we realized our old skincare routines just weren’t keeping up.
Masks & Potions is personal. It’s our answer to the late nights and early mornings. It’s the collection of powerful, effective products we wished we could find when we needed them most. My goal is to share that feeling of readiness and empowerment with you, so you can focus on what you do best—shining.
Why choose us
Expert guidance
Every product includes detailed information to help you select the perfect fit for your skin.
Free Shipping
Get your new favorite products delivered for FREE. We offer FREE shipping on all orders over 59€.
Local company
Born and based in Europe. By choosing us, you're supporting a local business and community you can trust.